As KP said on Twitter: building in public is one of those things that not everyone gets it, but the ones who do never go back.

Why? Because it can save you tons of money.

The main reason startups fail is that no one needed the product they built. No market need, no buyers. Dead.

One of the ways you can prevent this unnecessary death is to build in public.

I know, I know, sounds like a bad idea. Competitors will steal from you and you will look like a fool. Nonsense.

In reality, your idea is not that unique - execution and understanding of your customer, which later translates into great marketing and sales, are. And the best moment to obtain this understanding is to get feedback while you are building, not after.

Start building in public by executing these 3 simple steps:

1. Document your market and product thoughts in public and share them with potential buyers - if you have a real gem people will react and engage
2. Start selling, or rather doing customer development since day 0. Not when you are ready. Be frank that your product is not ready and you need guidance
3. Commit to goals in public. You will naked for a moment but later will give you a sense of freedom and clarity of what you are trying to achieve
4. Report about your progress on social.

Aaaand, you're done. Easy.