What

3D fashion game aided at young females audience. Start as a small fries, local model and get ahead of the pack by doing more and better rewarding gigs. Visit different cities, stages, meet friends, participate in challenges.

Monetization through free-to-play and fashion brands partnerships.

Why

We believe this product would be hit that would make or break our company. We felt our vision was spot on, audience was there, only blocker, you know, the usual, budget and scope.

It was 4th and final game.

How

1. Darker theme
2. Silly, easy to grasp gameplay loop
3. UI as a smartphone
4. Production value
5. Wardrobe game as hashtag matching
6. Social media component
7. Partnership with leading brands
8. Getting top global publisher - Stardoll, Natural Motion

Key numbers

1. Partnership with Top10 global publisher that lead to company scale down
2. Game did launch without key features and polish
3. Got pretty good Android “soft launch” traction, but was missing content to be launched globally and on iPhone market
4. Ultimately, it was last (and IMHO the best) product company lauchned, team was dissolved