So what I am building in public?
In my past job I was running growth. For 5 years we were quite succesful in building inbound demand. Majority of our projects came to us thanks to our visibility, brand and content marketing.
It is awesome - scales well, is cost effective and it taps to market preferences.
It has one issue - it makes you reactive. And it is hard to plan future in reactive way.
Since few months I I am building "new Netguru" - focused on consultative, proactives pitches to top companies across the globe. It goes well with our vision - that is to enable global innovators, both in startup and corporate world, build beautiful software.
But how