Digital publication and community portal for polish teenagers. Market leader in it’s category at that time.
At that time Agora group, publisher of Gazeta.pl web portal, was looking for developing new brands and online visibility to change fundamentals of the group business model. One of the goals was attracting new demographics, like teenagers.
Copying successful format of bloging about relevant to target demographic topics like pop stars, music, lifestyle choices, fashion, games. Adding community flavour with niche discussion board (think Reddit before it became mainstream). Moving to offline by organizaing events in company headquaters. Team that could understand demographics and relate to it.
✅ Well, that I develop and manage something I have no clue about. But I can learn fast.
✅ That there are topics and niches that can be be absolutely crushing it, engagement wise.
✅ That staying relevant with your product and connecting with audience, as it gets older, is pretty hard.
✅ Meet with fantastic people like Ania Ficek-Madej or Mirek Filiciak